GUIDE FOR TRADEMARK

 The Trade Mark Law in Japan is designed to identify a particular manufacturer or seller's products or services and distinguish them from products or services made, sold, or provided by another. Trade marks in Japan, like patents, operate under a first-to-file system. The duration of a trade mark is 10 years, and is renewable. Since 1992 service marks can also be registered. All communications with the Japanese Patent Office (JPO) must be in Japanese.

 In today's highly competitive business environment, it is a critical part of corporate practice to develop a brand image that will stand out from the other. The most important point of this brand image is to have a impregnable trademark.
 
 We are experienced in the application and registration of trademark from very many clients. Our clients and their trademark rights are defended by opposing and cancelling conflicting trademarks.
 
 Our conviction is that trademarks should be protected by those attorneys who are qualified,experienced and matured as both patent attorneys and trademark attorneys. Therefore, our clients will find that we understand not only trademark law but also the technical nature of their products and services.

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